In many villages in the Rioja Alta area, the greeting "Que Vida" is commonly used. This name represents the idea of a simple countryside life. When applied to wine, "Que Vida" will be a "back to the essence" style, featuring wines without aging or winemaking intervention. This style, called "Cosecheros", refers to wines meant to be drunk young, which are traditionally poured by the glass at bars in the villages where "Que Vida" is said. The typical Rioja Alta blend of Tempranillo and Viura grapes is fermented in large open concrete vats called "lagos" using the Carbonic Maceration method.
