In many villages in the Rioja Alta area, the greeting "Que Vida" represents the idea of simple countryside life. Applied to wine, "Que Vida" will be a "back to the essence" style, featuring wines without aging or winemaking intervention. This "Cosecheros" style, meaning wines meant to be drunk young, is traditionally poured by the glass at bars in the villages where "Que Vida" is said. The vineyards are located in a valley close to the Ebro river, and the valley location combined with the limestone gives this Tempranillo an expressive Mediterranean style. No sulfites have been added.