In many villages in the Rioja Alta area, the greeting "Que Vida" represents the idea of simple countryside life. Applied to wine, "Que Vida" will be a "back to the essence" style - wines without aging or winemaking intervention. This "Cosecheros" style, meaning wines to be drunk young, is traditionally poured by the glass at bars in the villages where "Que Vida" is said. This wine is a young Garnacha from the Najerilla Valley, with a low alcohol content of just 12% and a bright, fresh character.