• The winery has been rooted in the Diano d'Alba region since the 1920s, with a legacy of winemaking passed down through generations, ensuring a deep connection to tradition and craftsmanship.

• The vineyard practices precision viticulture and follows lutte raisonnée methods, emphasizing sustainability, minimal intervention, and respect for the land.

• The winery exclusively produces wines from its own vineyards, showcasing the unique calcareous and sandy soils of Diano d'Alba, with a special emphasis on Dolcetto, a variety deeply tied to the region’s identity.

• Alessandro Prandi, following in his family's footsteps, dedicates himself to the vineyard with love and hard work, maintaining a hands-on, artisanal approach to winemaking that prioritizes authenticity over mass production.